Apple’s Keynote: The Aftermath of Success

September 9th: A Date To Remember
Well that was by far the greatest keynote presentation Apple has ever done in the history of the company. As we posted a blog last month about the significance of the September 9th date we had a feeling this was going to be a knockout punch presentation, and boy it was!

Let’s try to recap everything that just happened, this may prove difficult with the bomb that Tim and the team at Apple just dropped.

New iPhone 6 & iPhone 6 Plus
We predicted the iPhone 6 4.7 inch and had rumors of stalled production of the 5.5 inch version of the iPhone. Apple had everyone fooled this time and now that I think about it all the leaks for the 4.7 inch iPhone make complete sense. It kept the rumor mill churning while keeping their real vendetta (the 5.5 and the iWatch) under wraps.

iPhone 6 & iPhone 6 Plus

A few of the other features of the iPhone 6 and iPhone 6 Plus:

  • A faster Apple A8 processor, which Apple claims is 25 percent faster than the previous processor.
  • A better battery life than the iPhone 5s.
  • “Ion-strengthened” Retina HD resolution displays.
  • The iPhone 6 is only 6.8 millimeters thick and the iPhone 6 Plus is 7.1 millimeters — both thinner than the 7.6-millimeter iPhone 5s.
  • An improved FaceTime camera capable of HDR photo and video, and burst mode for selfies.
  • A new NFC payment system called Apple Pay that lets people pay with their iPhone 6 and iPhone 6 Plus.

So as most of you know Apple is releasing not one, but two iPhone models. One model boasts a 4.7 inch screen while the other is sporting a 5.5 inch screen. One statistic that had me pretty impressed was the new A8 processor and the fact that this iPhone is 50 (yes, 50) times faster than the first iPhone. The graphics that can be rendered with this new iPhone are better then the next generation gaming consoles…yes you read that correctly…amazing.

iPhone 6 50 times faster

As we predicted the power button has been moved to the right side of the device assisting in one hand operation. A double touch of the touch ID sensor lowers the controls of iOS 8.0 to the middle of the screen allowing seamless operation with one hand.

iPhone 6 thickness

The iPhone 6 Plus was also announced with a 5.5 inch screen and the same internal specs of the iPhone 6. Both models kept the 8MP camera but as with Apple the internals of the camera have been completely upgraded allowing for 120FPS and 240FPS slow motion recording. That is unheard of for most cameras much less a camera on a mobile device.

iPhone 6 Camera SpecsThat’s an amazing improvement proving that megapixels are not a factor in true HD recording or picture taking. A feature that was announced early in the keynote speech was the landscape function for the operating system. This allows you to use your home screen in landscape mode as seen below.

iPhone 6 landscape mode
Along with these two model iPhones the new operating system has more than a handful of new features that are far ahead of any other smartphone on the market. We will write a full blog on the software features in a separate write-up in order to cover the full details (because there’s a lot!).

Pre-orders for both the iPhone 6 and the iPhone 6 Plus begin on September 12th, both devices are expected to sell out within 24 hours.

iPhone 6 Pre-order
The iPhone 6 will start at $199 with a two-year contract, while the iPhone 6 Plus will start at $299. Pre-orders begin on September 12, with phones actually shipping on September 19. The pricing is impressive, with all the new technology, the Retina HD display, the processor, etc. we are very impressed that Apple was able to keep the same general pricing when using an upgrade through your service provider. Did we mention that the new iPhones will both be available in 128GB storage form factors?!

iPhone 6 pricing
Just as the crowd thought the product releases were over, Tim took the stage and told the audience “We have one more thing…”. At this point I was praying and hoping that the iWatch had finally become a reality and boy has it ever! The iWatch is absolutely stunning. With the features of this device alone are worth a completely separate writeup in order to provide all of the details. The iWatch will be available in two different sizes with a sapphire crystal display sporting a flexible Retina HD screen. Apple’s first foray into wearables will be available “early next year” for $349.

We will have our hands full covering all of the new features on the iWatch as well as iOS 8 so stay tuned and don’t forget to pre-order your choice of the new iPhone!


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